About Us

Fundamental Focus - Labrita Cash-BaskettFundamental Focus developed in 2005 to serve an unmet need in the communication skills development realm for a method that teaches individuals and groups how to speak and relate better using theory and the best practices for each person. We build communication success through a combination of analysis and training that is tailor-made for each client we work with.

Founder Labrita Cash-Baskett
 is an accomplished speech language pathologist, specializing in the application of clinical experience in organizational development and communication. She is a highly effective speaker who creates a direct line of sight between desired communication goals and the techniques that get you there, and she can teach you how to do the same. Labrita is able to synthesize multiple data points, quickly assess situations and solutions, and coach and motivate others to produce extraordinary results. Labrita holds an MA in Speech Language Pathology from Hampton University and an Ed.D. in Organizational Leadership from Argosy University, Sarasota.

Her qualifications include:

  • American Speech and Hearing Association (ASHA) Certified speech – language pathologist and a private practitioner in GA since 2003
  • Accredited member of the Association of Proposal Management Professionals (APMP)
  • Invited speaker and presenter to international audiences on leadership and communication topics
  • Professional development consultant to industry on work-life balance and personal development
  • Non-profit, board and civic leadership experience
  • Passionate about advancing the understanding and use of communication best practices, developing leaders and teams

Our Mission

Develop a stronger community of effective communicators achieving success in their respective fields.

Markets We Serve:

Commercial: We assist businesses of all sizes to reach internal and external communication goals and achieve successful outcomes, such as increased moral and revenue.

Federal: We partner and collaborate with agencies that support workforce development and economic sustainability to accomplish program objectives and build stronger communities.

Nonprofit:  Fundamental Focus provides education and assessment programs to organizations that build a stronger workforce and foster economic development.

Education: Develop, support and implement programs including:

  • K-12: Special Education Program Development, resource management and contract staffing for K-12 public, private and charter schools
  • Higher Education: Career services support and student leadership program development to prepare global leaders

Fundamental Focus

Fundamental Focus is a boutique training and development firm located in Atlanta, Georgia specializing in business communication services. We are dedicated to interpersonal effectiveness, performance management, communication competence and developing a stronger workforce. We are dedicated to success.

Our Services

We provide comprehensive services to professionals, for-profit and nonprofit businesses, government entities and academic institutions.

Our programs and services support business, organizational, workforce and economic development initiatives. The Fundamental Focus Team administers well researched and validated assessments, speech training and coaching as well as business communication skill development coaching and training.



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